{"id":30439,"date":"2024-10-22T19:08:59","date_gmt":"2024-10-22T19:08:59","guid":{"rendered":"https:\/\/building.nu.com\/?p=30439"},"modified":"2024-10-28T20:22:28","modified_gmt":"2024-10-28T20:22:28","slug":"nubank-es-la-empresa-mas-admirada-en-el-ambito-de-producto-en-brasil","status":"publish","type":"post","link":"https:\/\/building.nu.com\/es\/nubank-es-la-empresa-mas-admirada-en-el-ambito-de-producto-en-brasil\/","title":{"rendered":"Nubank es la empresa m\u00e1s admirada en el \u00e1mbito de Producto en Brasil"},"content":{"rendered":"\n

En Nubank, nos impulsa la misi\u00f3n de transformar el panorama financiero a trav\u00e9s de la innovaci\u00f3n, la simplicidad y la obsesi\u00f3n por los clientes. Desde nuestra fundaci\u00f3n en 2013, siempre hemos cre\u00eddo que el gran impacto proviene de desafiar lo convencional y atrevernos a hacer las cosas de manera diferente.<\/p>\n\n\n\n

Nuestra cultura se basa en fomentar la creatividad, la autonom\u00eda y la creencia de que cada d\u00eda es el primer d\u00eda, principios que nos gu\u00edan mientras nos esforzamos por mejorar la vida de m\u00e1s de 100 millones de personas en Brasil, M\u00e9xico y Col\u00f4mbia.<\/p>\n\n\n\n

Con este esp\u00edritu, nos enorgullece anunciar un gran logro:<\/p>\n\n\n\n

Nubank fue elegido como la empresa m\u00e1s admirada por su desempe\u00f1o en el \u00e1rea de productos en Brasil, seg\u00fan el Product Market Outlook 2024-2025<\/em>, realizado por PM3 en asociaci\u00f3n con Bain & Company.<\/strong><\/p>\n\n\n\n

PM3 es una de las mayores escuelas de Productos Digitales y Negocios de Brasil<\/a> y Bain & Company es una consultora estrat\u00e9gica global presente en muchos pa\u00edses. La decisi\u00f3n fue tomada por m\u00e1s de 1,600 participantes, quienes respondieron 48 preguntas de forma an\u00f3nima. Haga clic<\/a> aqu\u00ed para saber m\u00e1s.<\/p>\n\n\n\n

Las necesidades de los clientes primero<\/h2>\n\n\n\n

En el coraz\u00f3n del \u00e9xito continuo de Nubank en el desarrollo de productos est\u00e1 la visi\u00f3n centrada en el cliente de la compa\u00f1\u00eda, algo que realmente gu\u00eda su estrategia de producto. Al aprovechar su profundo entendimiento de las necesidades de los clientes y las particularidades del mercado, Nu ha logrado escalar sus operaciones manteniendo los altos est\u00e1ndares de calidad que definen sus productos.<\/p>\n\n\n\n

Durante la \u00faltima d\u00e9cada, las valiosas lecciones aprendidas de los lanzamientos en Brasil han proporcionado la base para implementar r\u00e1pidamente soluciones en otros pa\u00edses. Este enfoque multirregional no solo demuestra la solidez de las operaciones de producto de Nubank, sino que tambi\u00e9n refleja un fuerte compromiso con la minimizaci\u00f3n de incertidumbres.<\/p>\n\n\n\n

Al alinear a sus equipos bajo una visi\u00f3n com\u00fan, Nu garantiza que el desarrollo de sus productos se mantenga \u00e1gil, enfocado en el cliente y resiliente en todos los mercados.<\/p>\n\n\n\n

Contrataci\u00f3n de talento de primer nivel<\/h2>\n\n\n\n

Otro factor clave para el \u00e9xito de los productos de Nubank es su capacidad para atraer talento de primer nivel en todos los niveles. El proceso de reclutamiento de la empresa enfatiza la creatividad, la innovaci\u00f3n y una pasi\u00f3n compartida por transformar la industria financiera.<\/p>\n\n\n\n

Al crear un entorno donde cada individuo tiene el poder de contribuir con sus mejores ideas, Nubank sigue fomentando una cultura donde la excelencia prospera.<\/p>\n\n\n\n

Este enfoque en nutrir el talento, combinado con la b\u00fasqueda incesante de la satisfacci\u00f3n del cliente, ha consolidado el primer lugar de Nubank en la encuesta de PM3 y Bain & Company, reafirmando su posici\u00f3n como l\u00edder en productos a\u00f1o tras a\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Esta informaci\u00f3n proviene de una encuesta realizada por PM3, escuela de referencia en Productos Digitales y Negocios en Brasil, en asociaci\u00f3n con Bain & Company.<\/p>\n","protected":false},"author":178110103,"featured_media":30483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2615,2509,2532,2554,2535,2553],"tags":[2555],"class_list":["post-30439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-es","category-data-analytics-es","category-life-at-nu-es","category-product-es","category-product-manager-es","category-product-operations-es","tag-producto"],"acf":[],"yoast_head":"\nNubank es la empresa m\u00e1s admirada en el \u00e1mbito de Producto en Brasil - 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